A few years ago, I worked at a social media marketing agency.
A large part of my job involved setting up a social-media marketing campaign and finding new ways to engage the audience.
This was not easy.
While my team had a solid grasp of how to get our message out, we didn’t know how to reach out to our customers.
I had to figure out what kind of customer we were targeting and how to engage them in conversations that made sense to us.