Adobe Illustrators have been around for more than a century.
But they’re also the foundation for many of the most iconic graphics we see in every industry today.
A new study suggests that they can be the foundation of logos as well.
The research, conducted by marketing professor David T. Sacks of the University of Michigan, examined more than 400 logos in the United States.
It’s not just Adobe that has its fingerprints on a lot of logos.
The researchers found that almost all logos, from logos from big brands like Nike and Coca-Cola to small ones like the University’s logo, have some version of a black and white version.
But a lot have a vibrant color.
For instance, Nike’s logo is made up of three colors: a dark gray, a dark blue, and a bright red.
Coca-Cola’s logo has three colors.
“I find that, if I want to do something original and creative, it’s going to be hard to create something that’s a great combination of all three colors,” Sacks said.
“So if I have something that I think is going to stand out, I can’t just go for the most obvious one, but I have to find something else that is unique and really stands out.”
The researchers say that this is the first study to explore the origins of logos and find the most popular.
Sack said that if you were to use a color palette of a design in a brand, you could easily come up with a great logo.
And there’s no better way to get your logo out there than with a bright color like black and red.
Sacks and his team looked at about 4,000 logos across the United State, which covered about 25 million square feet.
They found that only 15% of the logos were bright enough to stand on their own.
The rest were either too dull or too dark, or both.
“The best way to look at a logo is to look for something unique,” Sack explained.
That’s because if you look at it from a distance, it can look like just another product.
But if you see it in a closer proximity, it may have an impact on the way you look.
“What we found is that a lot are really subtle, and that’s the key to designing a logo,” Sanks said.
Sacks said that the most common mistake people make is when they look at their own logos and don’t notice the subtlety.
He explained that the subtle color scheme creates a different vibe for people when they see it.
You can’t have a great look if it looks dull or if it’s not interesting,” Saks said.
Sack said he hopes to continue to look into this area as more companies and individuals come up to the challenge of creating the perfect brand.
Follow us on Facebook, Google+, LinkedIn and Instagram to keep up with the latest news on design and development.