A few weeks ago, I was sitting at home in Toronto, surrounded by my four children, one of whom was an infant.
My housemates, friends and I were watching the news of a new wave of baby boomers, as a wave of younger Canadians joined the workforce.
A wave of more affluent, educated, educated-looking people joined the ranks of the millennial generation.
And a new face emerged: a typeface that was, at the time, the most recognisable face of this generation.
But a lot of people weren’t aware of it.
That’s because it wasn’t really known until a few years ago.
And the typeface had only recently started to become available to the general public.
The face has become a trademark of this new generation.
It’s known as clarencenton, after the first-born child of the two-year-old who was born in 1858, and is one of the oldest surviving Canadian typefaces.
And it’s also one of a handful of fonts designed for baby boom-era babies that we still have.
I mean, if you look at it, it’s pretty close to what we see on a lot other babies today.
It has a very modern, utilitarian feel to it, which is quite appealing for babies who are looking for a simpler, more modern style of design.
But there was a very big disconnect between the style of clarenton that was available to babies in the 1890s and the typefaces of the modern day.
Clarentons are basically just a condensed version of the letterforms of the old style.
They’re very modern.
They have a modern look.
They’ve got a modern word.
They come in a wide variety of sizes and weights.
But that’s really not the way the clarences of the past were designed.
They were designed to have a very traditional look.
But over the years, we’ve seen that this isn’t always the case.
There are a lot more fonts being used today to create a modern, contemporary look for babies, so clarengtons are no longer the only option.
Some are coming from the past, and some are coming today.
There’s also a new font from Japan that’s been making a splash in the design community.
Typefaces are changing in Canada and across the world.
What are your thoughts?