When you’re asked if your company has a logo, the most common answer is “no.”
If you’re one of the more than 40 million businesses that use Google Analytics, it’s probably because you’re a part of one of those.
And, in an effort to help you better understand what you’re being asked to put up with, we put together a handy infographic to help explain why, exactly, you’re not.
The takeaway: It’s best to stick with what you know.
The infographic comes from a 2014 report from Google’s marketing department, which looked at the business-specific language and typography of 140,000 websites and found that, by and large, businesses don’t really care what their logo looks like.
“While some use bold, bold-looking font variants that are used across a wide range of domains, most use smaller, bolder typefaces,” the report reads.
“In other words, businesses are more likely to use a generic logo if they have the option.”
So what is a generic design that’s been chosen for branding purposes?
It’s the default, plain-looking logo that looks like an everyday, everyday, ubiquitous, everyday logo, right?
This is the one that Google recommends for your website.
But how do you choose the one you actually want?
The graphic below shows the difference between the two.
Some companies choose a more distinctive look, like using a darker shade of red or a font that is lighter in weight.
Some companies prefer a more generic design, like the sans-serif font that looks similar to the old Hawaiian typefaces.
But if you’re going to use the exact same logo, you should at least choose one that looks a little more familiar.
If the answer to that question is “yes,” then your logo could be a variation of the same one you already have.
That’s because the term “generic” is a catch-all term that encompasses almost every typeface, including the old ones.
If you’re choosing the same typeface for branding, then it’s very likely that you’re already using a generic version.
So how can you tell if your brand’s logo is generic or not?
It comes down to the following five characteristics: 1.
A distinctive style that’s more familiar and familiar.
A large number of variations.
A wide variety of sizes and weights.
A uniform typeface.
A logo that has a distinct look that’s consistent across your company.
The chart below shows how familiar and unfamiliar your logo should be.
There’s a reason that this is important.
In order to make it easier for brands to understand how the logo looks, the infographic points out that it’s a good idea to start with a logo that’s not the same as your brand.
You want to be able to tell if you have the same logo in both your home and corporate logos.
If there’s a huge difference in the width and thickness of your logo, that means that the branding is not in accordance with your company’s branding, or it’s not that the logo is similar to what your company uses.
This means that your brand logo could have some commonality with the logos used by other companies, or you might have a logo with a more recognizable design that you don’t share with your competitors.
While generic logos are more familiar, they are not as common as the traditional, familiar look.
In fact, the percentage of generic logos is about the same in each of the categories.
But there are still several different types of generic look that you can use to build a brand identity that’s different from the branding that you already own.
The infographic lists five different types that you should try.1.
Traditional: This logo is generally the same on both the home and office logos.
The same font, same typefaces and different weights.2.
Comic Sans: A more traditional look that incorporates an array of sizes from large to small.
3, 4, 5: These logos are often used in different sizes across different types, such as the “small,” “medium” and “large” logos.
They are generally used in the same fonts and have a uniform type size.
6, 7: These are a bit more familiar in terms of font and typeface choices.
These logos use a similar font size and have the typeface of a smaller typeface in the center of the logo.
8: These look like a modern font, but are more traditional than the rest.
9: These use a typeface that looks familiar, such the serif, sans-graphic or sans-line font.10.
Comic sans: A very classic look that relies on the use of weights, which is why it is commonly used across all types of fonts.11.
Bold: This looks more familiar than the others. 12,